Grooming Trends 2025: What Customers Prefer Most?
Grooming habits in India have changed more in the last three years than in the past decade. Customers today don’t wait for weddings or festivals to visit a salon. Grooming has become a part of their lifestyle, just like fitness or skincare. As 2025 begins, people are looking for services that are quicker, more result-oriented, and designed to fit into their everyday routine.
The grooming industry is expanding faster because people care more about how they look, how they feel, and how they present themselves socially and professionally. Whether it’s haircare, skincare, beard grooming, or self-care sessions, customers want something that works for them personally.
According to IBEF, India's beauty and personal care market continues to grow quickly as grooming awareness rises and customers look for more premium experiences.
Source: https://www.ibef.org/industry/fmcg
This growth directly influences what customers prefer in salons. In this blog, we’ll look at the grooming trends shaping 2025 and what customers expect when they step into a salon.
Why Grooming Demand Is Rising in 2025?
People today focus more on personal care than ever before. Social media trends, the need for a neat work appearance, and the desire to feel confident are some of the main reasons grooming is becoming essential.
Here’s why grooming is more important in 2025:
- People want clean, natural looks that work for every day
- Men’s grooming has expanded far beyond basic haircuts
- Customers expect quicker, effective services
- Social media influences what people try
- Personal hygiene and self-care are now priorities
- Premium grooming is becoming more affordable
This shift means customers now demand more from salons, and the industry is responding with new and modern services.
Trend 1: Minimalistic Grooming Is the New Normal
Customers prefer natural looks that don’t require too much effort to maintain. Instead of dramatic changes, they choose simple grooming that keeps them fresh and presentable.
Some popular minimalist choices include:
- Natural-tone hair colours
- Light makeup looks
- Fresh and clean beard shapes
- Subtle smoothing treatments
- Simple everyday glow facials
This trend is strong among working professionals and young adults who want to look polished without spending too much time on styling every morning.
Trend 2: Personalised Grooming Packages
Instead of selecting single services, customers prefer customised grooming packages designed around their daily lifestyle.
Popular grooming packages for 2025 include:
- Monthly maintenance combo
- Quick office-ready grooming
- Weekend self-care kit
- Men’s beard + facial combo
- Women’s glow + hair spa package
These packages help salons build regular customers who come back every 30 to 45 days.
Trend 3: Rise of Professional Hair Treatments
Haircare is one of the fastest-growing categories in 2025. Customers prefer treatments that address specific concerns and give long-lasting results.
Top trending treatments:
- Keratin
- Botox hair treatment
- Smoothening
- Anti-frizz therapy
- Scalp detox
- Deep hydrating spa
These services improve hair quality, reduce frizz, and create a soft, salon-finished look. Customers love them because they save time on daily styling.
Trend 4: Men’s Grooming Is Growing Even Faster
The men’s grooming market is one of the strongest segments right now. Men want services that help them look neat, stylish, and confident.
Trending men’s services in 2025:
- Beard shaping and styling
- Beard colour
- Hair spa
- Anti-tan facial
- Black mask
- Clean-up and glow facial
Unisex salons benefit the most from this trend because they attract both male and female customers throughout the week.
Trend 5: Instant-Result Skin Treatments
Customers today want visible improvements from the first session. This makes instant-result facials very popular.
Some trending treatments include:
- Hydration facial
- Instant glow facial
- Anti-pigmentation facial
- Acne control therapy
- Ice facial
- LED skin therapy
These treatments work well for students, professionals, and people who attend events frequently.
Trend 6: Modern, Clean Interiors Attract More Customers
Customers prefer salons that look organised, spacious, and visually appealing. Interiors directly impact customer trust and comfort.
Trending interior elements in 2025:
- Soft pastel walls
- Comfortable black chairs
- Clean stations
- Warm lighting
- Modern minimal theme
A well-designed space creates a premium feel and encourages customers to return. Many business owners explore interior ideas from successful brands such as Varnika Glam, which use modern layouts and a premium theme to enhance customer experience.
Trend 7: Online Booking and Digital Presence
Digital convenience is one of the biggest trends in 2025. Customers expect salons to offer quick online booking and a strong online presence.
Customers look for:
- Simple online appointment booking
- WhatsApp confirmations and reminders
- Instagram posts with before-after looks
- Price list available online
- Customer reviews
- Clean portfolio of services
A digital presence builds trust even before customers visit the salon.
Trend 8: Grooming With a Wellness Touch
Customers prefer grooming that also feels relaxing. They look for services that help reduce stress and provide comfort.
Wellness-based grooming services include:
- Head massage
- Aroma spa
- Relaxing facials
- Foot care
- Deep cleansing treatments
- Calming music in salon
This blend of grooming and relaxation is becoming a signature experience for many premium salons.
What Customers Expect Most in 2025?
In 2025, customers expect salons to offer a complete experience. Not just services, but also comfort and confidence.
Here are the top expectations:
- Clean and hygienic environment
- Trained and polite staff
- Good lighting and comfortable seating
- Transparent pricing
- Quick and efficient service
- Modern interiors
- Skin-friendly and safe products
- Easy booking process
Salons that meet these expectations build stronger customer loyalty.
How Salon Owners Can Use These Trends?
For salon owners, these trends offer huge opportunities to grow.
Here’s what they can do:
- Offer trending hair and skin services
- Update salon interiors to modern themes
- Train staff for premium customer experience
- Create grooming combos
- Use Instagram and reels to show results
- Offer online booking and reminders
- Keep pricing transparent
- Improve customer communication
Matching customer expectations will help salons grow faster and achieve better customer retention.
Conclusion
Grooming trends in 2025 show that customers prefer services that are quick, natural-looking, personalised, and high-quality. Modern salons need to focus on interiors, staff training, digital presence, and wellness-based experiences to meet today’s grooming mindset.
As the grooming industry continues to grow, salons that stay updated with trends will attract more customers and build long-term success. This is the best time for salon owners to upgrade their services and provide a complete, satisfying experience to their customers.
Frequently Asked Questions
What grooming services are most popular in 2025?
Hair treatments, beard grooming, instant glow facials, and natural-look services.
Why is grooming demand increasing?
Because customers want to look good daily, not only during events.
What type of salons are trending in 2025?
Modern unisex salons with clean interiors and premium services.
Do customers prefer natural looks or heavy makeovers?
Most prefer clean, natural, and easy-to-maintain looks.
What helps salons stand out in 2025?
Updated interiors, trained staff, digital presence, and modern grooming menus.